Data systems for online service providers
Your revenue lives in one tool, your clients in another, your schedule in a third, and none of them talk to each other. I pull the data into one place so you can make your next big business decision with clarity and confidence.
Your invoices sit in one tool. Your time logs sit in another. Client details live in a CRM you half update, and the number that actually matters, what each offer is making you once contractor costs come out, lives nowhere at all.
So when it's time to answer something real, like whether an offer is worth keeping or whether you can afford to bring someone on, you're doing it from memory. Even whether you could disappear for two weeks without something breaking comes down to a guess. Nothing was ever built to pull these pieces into one place.
That missing connection is the real gap.
Once it's built, the numbers stop sitting there being technically true and start being useful.
"I have a feeling one of my offers is basically a time trap. I don't actually know which one."
"I want to raise my rates or bring someone on, but I have no idea if I can actually afford it."
"If I had to disappear for two weeks tomorrow, I genuinely don't know what would fall apart first."
"I keep saying yes to new clients, but I've never actually run the numbers on how much room I have left."
"I don't know if my best client is actually my most profitable one."
"I don't know which parts of my business only work because I'm the one doing them."
Each one of these has an answer sitting in your numbers somewhere. You just haven't had a way to get to it.
scored against your real capacity instead of relying on a hope and a guess
and which ones are quietly costing you money
knowing your processes are documented on paper and not only living in your head
Decisions you can defend, because the numbers are finally on your side.
I help solopreneurs and small teams make decisions with data instead of instinct.
A lot of small businesses are doing well enough that the numbers have started to matter. The data exists. It's just scattered across tools that were never built to talk to each other, which makes it hard to bring together into one clear picture.
Public health taught me to keep asking one question: what's actually driving this? For over 8 years, I used that same problem-solving instinct as an epidemiologist, finding and organizing messy data to work out what was actually going on. I've seen what happens when an organization has real systems built to answer big questions with evidence instead of guesswork, and most small business owners never get that chance. I started Systems with Arla to close that gap.
I dig into the problem with you first. Then I organize your data and build the system that helps you make your next big decision. Entrepreneurs doing real work should have the same clarity that bigger organizations have always had. I'd love to help you get there.
She is a remarkably fast learner with excellent attention to detail and work ethics. Her analytical and problem solving skills are among the strongest I have seen.
Marwa Ebrahim
Senior Advisor and Former Manager · Public Health Agency of Canada
Her exceptional work ethic, clear communication, and meticulous problem-solving approach makes her especially strong at translating complex data into actionable insights and knowledge translation products.
Shailly Dave
Senior Epidemiologist · Public Health Agency of Canada
Already tracking your numbers? Pick the sprint that answers the question keeping you up at night. Not there yet, or don't trust what you've got? We build that first.
If you're already tracking data:
A Data Sprint is four focused weeks spent digging into your data to help make your next big business move a data-informed one. I crunch the numbers you're already sitting on and turn them into a series of options for you to consider. Say goodbye to guesswork and hello to clearer next steps!
$500
Free
4-week sprint
Limited-time beta offer
Sprints are FREE for a limited time, in exchange for honest feedback and, if you're happy, a testimonial.
Sprint 1 · Capacity
We take your logged hours and the revenue you've actually collected, then build 2 to 3 hiring scenarios so you can see what each one would do to your workload and your bottom line.
Sprint 2 · Pricing
We take your logged hours and revenue collected per offer, then group each one by how profitable and in demand it actually is, so you can see what's working and what isn't.
Sprint 3 · Continuity
We talk through your 3 to 5 highest-risk processes, anything that would break if you were unreachable for two weeks, then turn the recordings into real SOPs you can handover to your team.
If you're not tracking data yet:
If a sprint needs data you don't have yet, or you don't fully trust the data you do have, this comes first: an Airtable database built around how your business actually runs, connected to the tools you already use. Once it's built and populated, you have a real source of truth, ready to run a sprint against, or just to finally see your own numbers clearly.
Founding rate
The first 5 people on the waitlist get access at
a reduced founding rate when it launches.
What's inside
01
Fill out a quick application on what you're tracking and in which tools. If you're a good fit, we hop on a call to talk about what you're stuck on: hiring, pricing, or stepping away, and discuss your questions about the Data Sprint.
02
Fill out a short intake form and join me on a workflow call to map your client delivery process, where your data lives, and how to access it. From there, you send over the data exports. If anything's tricky to find or pull together, I can jump on a support call.
03
I start building your data system base in Airtable: all the tables and fields needed to hold your data cleanly. I run the full analysis for your sprint and write up the findings in a short report. Once it's ready, you get a short email prompting you to book a debrief call.
04
We have a debrief call where I walk you through the findings, hand over full Airtable access to your Data Sprint base, and get your feedback on the Data Sprint experience.
Frequently Asked Questions
AI is great at crunching numbers you already trust. The hard part for most solopreneurs is the mess before the math: figuring out what "capacity" or "profit per client" even means for your business, then pulling scattered numbers into one place a tool can actually read. I do that part with you, in a working session, rather than a chatbot guessing at your business from a spreadsheet you upload once.
Yes, more than you might think. Once your numbers live somewhere real instead of scattered across your head, a spreadsheet, and a handful of apps, decisions that used to be guesses, like hiring, pricing, or stepping away, turn into something you can actually point to and defend. That said, it doesn't need to be perfectly clean or complete to get started, depending on the business decision you're planning to make.
It depends on which records are messy or missing. Each sprint has its own minimum requirements to keep the output reliable: the Capacity and Pricing sprints need at least a few months of time-tracked hours and revenue or booking data, so if those are the pieces you're missing, we may need to wait until you've got enough logged. The Continuity sprint has no data requirements at all, just you talking through how you actually work. If you'd rather start from a clean slate first, the Data Hub Build is a great option: I build a simple data system around how your business actually runs, so the numbers exist somewhere real instead of scattered across your head, a notebook, and three different apps.
Each sprint runs on a few forms and three short calls: a fit call, a workflow call, and a debrief, plus whatever prep happens on your own schedule in between. You hand over what you already know and get the results back, with the pros and cons laid out for each option.
That's the point of the debrief call. I walk you through exactly what the numbers show, in plain language, for whatever you're weighing: hiring, pricing, or stepping away. You won't be left to interpret a spreadsheet alone, and what you decide from there is always yours.
You keep everything: the workflow map, the Airtable base, and the report. There's no retainer or subscription attached. If you want another sprint later, or the Data Hub Build to keep it running, that's a separate conversation, on your terms whenever you're ready for it.
A bookkeeper tells you where the money went. A VA can execute tasks. This gives you the evidence and the trade-offs, spelled out in plain language, for a decision you're already sitting on: hiring, pricing, or stepping away.
Know what you're stuck on: hiring, pricing, or stepping away? Apply for a free sprint below. Still figuring it out, or have a different question? Send me an email.
